Wine Concierge

Exclusive and Rare Wine We Find For You 

Buon Vino is a personal wine concierge specializing in helping our clients find all things wine, from the everyday to the extraordinary.

Our business is based on client relationships. We take special care to learn our client’s palates and provide quality recommendations. Due to the nature of our business, we are afforded special pricing on many of our wines that you will not find on our website and will often times be the lowest price in the nation! The best way to get the deepest pricing available is to join our mailing list. If you are interested, we can send you emails on these specially-priced wines, as soon as each one becomes available.

We can source any wine that you are looking for and can arrange for delivery or shipment at your convenience.

We look forward to serving your wine needs – from the everyday to the extraordinary!

Here are a few of the services that Buon Vino offers

  • Corporate Gifts
  • Wine Club Memberships
  • Cellar Management Services
  • Private Tastings
  • In Home or at our tasting room Plano, Texas
  • Stemware and other wine accessories

Wine Selections We Offer

  • Great Everyday Drinkers
  • Incredible Values
  • Restaurant Only Items
  • Rare and Highly Allocated
  • Free delivery to your home or office (DFW)

Meet The Team

The Philosophy of the Wine Behind Buon Vino 

specializing in helping our clients find all things wine, from the everyday to the extraordinary.

Gerald Morgan


Gerald is a graduate of the University of Notre Dame and the Sommelier behind Buon Vino, the Plano TX based wine concierge service. Gerald formed Buon Vino in 2007 and has since made it into the most exciting emerging wine concept in the DFW Metroplex. Buon Vino specializes in helping its clients find all things wine, from the everyday to the extraordinary. Gerald has passed the Introductory Sommelier Exam given by the Court of Master Sommeliers®


Ashley Echaniz

Corporate Accounts Manager

Ashley is a graduate of Baylor University with a Bachelors in Communications. Ashley is the Senior Communications Director handling logistics and public relations. Ashley joined Buon Vino in 2014 and has become an integral part of the Buon Vino operations.


Adam Price

Director of Guided Tastings and Locker Holder Benefits, WSET III

Adam joined us in March of 2023, and is currently our Director of Guided Tastings and Locker Holder Benefits. Adam currently holds the level 3 certification from the Wine and Spirits Education Trust, and is currently enrolled in the final level, the WSET Diploma. With a background in restaurants and distribution, Adam has developed a love for education, exploration, and cultivating unique experiences. Adam has a deep connection to Spanish wines, but is well versed in regions all over the world and is eager to show you your new favorite wine!


Drew Santella

Fine Wine Specialist, WSET II

Drew comes to Buon Vino with over 20 years of experience in the wine industry. He’s been the Wine Director at Bob’s in Plano for 8 years were he elevated their wine program by adding over 650 selections which was then awarded The Best of Wine Spectators restaurant award. He’s also worked on the wine distribution side of the wine world were he held the title of Fine Wine Specialist for the Regal Portfolio within Republic National Distribution Co. During his 7 years at RNDC, Drew accumulated several awards for his passion and dedication to his clientele. Such as Rookie of the Year, Sales Representative of the Year and Specialist of the Year among many others. Drew has been a dedicated student of wine as well gaining his certification in the “Guild of Master Sommeliers” as a Certified Sommelier, also achieving certification within the Wine & Spirit Education Trust as a WSET II and WSET Sake I. Drew will certainly be willing to help guide you through our Buon Vino selection in store or help secure your selection through our many supplier partners.

Martin Ybarbo

Creative Director

Martin is a graduate of the University of North Texas and serves as Creative Director managing the website and marketing department. Martin joined Buon Vino in February 2012 and has contributed to the growth of the Buon Vino by establishing and maintaining the visual appeal through advertising and design.

Added To Cart :
Add To Cart Failed :
prouduct successfully added to wishlist !